12 Years of Pixie Mood - A Trip Down Memory Lane!
12 Years of Pixie Mood - A Trip Down Memory Lane! - Pixie Mood Vegan Leather Bags
A beautiful note from our Co-founder and Creative Director, Chloe!
I honestly cannot believe that it’s already Pixie Mood’s 12th birthday! As we celebrate this milestone as a team, it reminds me of how much we have overcome and how much we have accomplished. Celebrating another year wouldn’t have been possible without our customers, vendors and partners, as well as our talented and passionate team members, both past and present.
I think the best way to celebrate this year is to take a trip down memory lane!
Let’s take a look at how one of our best styles evolved over the years.
The first pick and my all-time favourite would be the Alicia Tote, which has been the longest selling tote bag in the Pixie Mood line. Made with soft vegan leather, lined with faux suede and includes an extra pouch, it has later been renamed to the now Alicia Tote II. It started off as a minimalistic tote designed with versatility in mind, I wanted it to be an everyday bag that’s fit to be used for various occasions - school, work, shopping, running errands, quick trips to the store, etc. With an extra pouch inside that could double as a crossbody bag, this bag is the ultimate go-to bag that I wanted everyone to love.
The Alicia Tote sold out almost every season after it first launched in 2017, and over the years I have made changes and improvements to it based on customer feedback and have renamed it to Alicia Tote II in 2020. I’ve added a zipper top opening to prevent things from falling out when chucking the bag to the back seat of a car, and a slip pocket stitched to the back wall for things like phones and keys that need easy access to. Listening and gathering customer feedback is the best way to improve and refine a product and it also makes designing feels less of a solo project and more of a fun collaboration with our fellow customers and supporters!
Every Pixie Mood birthday is a blessing for Kelvin and I as co-founders, and we have our customers, fans, partners, and team members to thank.